Attendee's can attend either Green Data or Cloud sessions.

8.30
Registration, Continental Breakfast, Coffee & Tea



9.00
Workshop A: Green Efficiency and ROI Savings


When discussing “Greening” a data centre many executives simply see the project as extra money spent and don’t see the economic advantages energy efficiency can offer. This interactive workshop presentation will walk you through the many trends and innovations in data centre design that will save you money in the long run and prove measureable ROI. Questions answered will include:

• What are the financial benefits of greening the data centre?
• Do companies have the time & resources necessary to promote a green agenda?
• What economic forces drive the green decision?
• Where are the industry standards for green data centres?
• Where have we seen the most progress?

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UK Managing Director , PEER 1 Hosting

12.00
Networking Luncheon



13.00
Workshop C: 'Low Speed Ventilation Datacenters' . How to save lots of money on Cooling by using your building like a CRAC unit



Associate Mechanical Engineer , Arup

16.00
Adjourn to Networking Reception



8.30
Registration, Continental Breakfast, Coffee & Tea



9.00
Workshop B: Cloud 101: Service Models, Benefits and Risk Assessment

This workshop will provide a comprehensive overview of cloud computing and its many complexities. The Cloud 101 workshop will provide attendees with a basis of knowledge, clearing the fog surrounding common myths and hype. This three hour interactive session will discuss the following topics revolving around cloud computing:
• The three delivery models of cloud computing: SaaS, IaaS, PaaS
• Uptime improvements
• Cost savings of scalable infrastructure and applications on-demand
• Outlining ROI and selling the Cloud to management
• Security and disaster recovery implications

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CIO , All Covered

12.00
Networking Luncheon



1.00
Workshop D: Virtualising your System Within a Private Cloud Infrastructure



Analysts have reported that Virtualisation will have the highest business impact of any technology in 2012. Developing and deploying new virtualisation solutions within your data centre will make your facility and business unit more scalable and dynamic saving both time spent and invested funds. This interactive session will discuss the benefits and process of converting your legacy IT system to a fully virtualized environment.

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EMEA Senior Manager -IT Field Services , NetApp UK

16.00
Adjourn to Networking Reception







Attendee's can attend either Green Data or Cloud sessions.

8.00
Registration, Continental Breakfast, Coffee & Tea



8.45
Summit Welcome and Chair Address



9.00
Fujitsu Data Centre Case Study

This case study session will give you an inside view of a world-class energy efficient data centre. Chris Flanagan, will provide an inside look into a Fujitsu facility. The session will focus on the innovations, trends and technologies that have led to the success and acclaim of Fujitsu facilities.

  • Measurement methodologies used to track efficiency
  • Deduplication techniques in the data centre
  • Operational insights and strategies

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    Head of Data Centre Offerings , Fujitsu

    Data Centre Design: Innovation and Efficiency Enhancements



    9.45
    CEEDA Data Centre Best Practices




    Emerging technologies and the latest standards in development drive much of the data centre world. This session will introduce the new CEEDA (Certified Energy Efficiency Data Centre) accreditation and standards. Delegates will learn the criteria, and meet the CEEDA standard to become a qualified Data Centre facility.

    • Benchmarking strategies in the UK
    • Addressing carbon reduction and rising energy costs
    • Operational and equipment assessment





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    Secretary for our Data Centre Specialist Group , BCS Data Centre Specialist Group

    Migration, Management and Increased Efficiency



    9.45
    The CIO and the Cloud: Refocusing on Strategy, Innovation and Customer Enablement


    Managing a cloud based IT system comes with it’s rewards and challenges. Much of the personnel and responsibilities that once fell on the shoulders of the CIO are now a responsibility of the vendor. So where should IT managers refocus their attention? This session will analyze the new roles of IT executives in a cloudy world.

    • Managing your cloud based network while outsourcing IT to a 3rd party
    • Developing service provider relationships
    • Outlining new in house IT roles and responsibilities

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    CIO , All Covered

    10.30
    Morning Break and Exhibitor Meet and Greet



    10.50
    10 for 7 Sponsorship Showcase

    • Unique exhibitor showcase allowing each sponsor to pitch their product on a strict 7 minute clock
    • Fun and exciting way to get the information you need while avoiding the hard pitch
    • Get acquainted with the exhibitors and choose who to connect with for project and product development

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    11.15
    Reduce data centre energy by up to 75% with Indirect Evaporative Air Coolers

    This presentation will examine indirect evaporative air cooling (IEAC) systems options for new and legacy data centres virtually eliminating the need for conventional mechanical refrigeration to meet the specific requirements of any facility desired cooling conditions using significantly less energy than standard air conditioning. The presentation will cover the design, energy modelling and operational benefits, with practical installation examples of PUE’s achieved of 1.2 or less.

    The energy efficient process of IEAC is explained, including system design and other factors that affect the operation of cold aisle supply temperatures between 23oC and 35oC allowing the latest IEAC’s to all but remove the need for conventional cooling to just a small number of hours per year.

    Historically data centre equipment was cooled with standard HVAC air conditioning delivering air at 10oC. As the cool air passed through the computer equipment it returned to the HVAC unit at 24oC to 27oC where it cooled to 10oC to be redelivered.

    Modern day servers and storage equipment can operate at considerably higher temperatures than legacy equipment. Most medium to large sized data centres require 0.5 to 50 MW. The recommended supply air temperature for computer rooms is 27ºC (ASHREA Thermal Guidelines for data processing environments 2009a) which makes demand for Indirect Evaporative Air Cooler (IEAC) the preferred choice. Market research point towards these temperatures will increase to even higher levels… as decreased temperatures mean added cooling costs.

    The indirect air-side economizer (IASE) cycle uses outdoor air to reject heat, but the outdoor air never enters the process or space. The IASE uses an air-to-air heat exchanger (HX) to transfer data centre heat to a separate outdoor airstream (“fresh air”). The example to be presented uses horizontal polymer-tube heat exchangers.

    With this design, outdoor fresh air is drawn across the exterior of elliptical tubes, which are wetted by a recirculation water pump. The elliptical shape of the heat exchanger tubes maximizes the allowable surface area for heat rejection and is sufficiently elastic such that its subtle expansion and contractions, resulting from normal operation, aid the shedding of residual solids that are a by-product of evaporation.

    With fresh air flowing over the wet exterior tube surfaces, evaporative heat transfer efficiently cools the data centre hot aisle air flowing through the inside of the tubes. The HX is 45% to 50% effective when operating dry, when the outside of the polymer-tube HX is wetted, the HX is able to provide 70% to 80% wet-bulb depression effectiveness (WBDE), as an indirect evaporative cooler. WBDE is a measure of the approach of the hot-aisle dry-bulb temperature to the outdoor air wet-bulb temperature.

    Using a 75% WBDE HX design, 100% of data centre heat may be rejected solely using indirect evaporative cooling (IEC) whenever the ambient wet-bulb temperature is 19°C or lower, based on a hot aisle temperature, after recirculation fan heat, of 38.6°C cooling to a target cold-aisle temperature of 23.9°C.

    Modulating mixed air dampers and relief fans/dampers are not required as part of the heat rejection cycle. IASE systems achieve supply temperature control by varying fresh air fan flow and staging/modulating DX or modulating chilled water valves.

    IASEs require one-third of the water flow rate of conventional water-side economizer systems, and operate with less pump head, resulting in significant annual pump power savings. IASE systems require no pump energy during cooler ambient conditions.

    Contrast this with an open water-side economizer (direct tower to coil), providing 13.9°C of air-side sensible cooling, taking a water-side temperature rise of 5.6°C . Such a water-side economizer requires approximately 0.35 L/s, 471.9 L/s at sea level and may require 30.5 m of pump head, or more, depending on the installation. Water-side economizers with HXs and solids separators require additional pump power.

    When integrated with indirect evaporative cooling, refrigeration capacity can be significantly reduced on IASE systems in virtually all climates, which is not true of conventional direct air-side economizers or wet-bulb economizer installations that require supply air dew point to be maintained below the current recommended value for Class I environments of 17.2°C.

    Data centre operators are rapidly moving towards Indirect Evaporative Air Coolers which incorporate heat exchangers with outdoor air, to give minimal air filtration and enhanced supply temperatures resulting in data centre PUE’s of less than 1.2

    For more information contact airtreatment@munters.co.uk or go to www.munters.com/datacentre

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    Data Centre Business Development , Munters Air Treatment

    12.00
    Networking Luncheon



    13.00
    The Role of Energy and Sustainability Management: Techniques in Saving Data Centres Energy Costs

    Alternate methods to decrease energy consumption continue to arise. Server level efficiency is one of the primary aspects you must address in the battle for savings. This case study presentation will introduce:

    • Best practices to increase server efficiency
    • Alternative methods to decrease the energy output of your server stacks.
    • Energy cost analysis

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    Senior Consultant, Critical Facilities Services, EMEA , Hewlett Packard Company

    13.45
    The Case for Power-Aware Workload Scheduling and Resource Allocation

    Workload scheduling and resource allocation in virtualized environments are far more flexible concepts compared to their dedicated counterparts. With live migration and resource reallocation is just an API call away, virtualized environments provide many opportunities for dynamically optimizing their energy efficiency. This session will discuss:
    • Virtualizing your facility for workload scheduling and resource allocation
    • Optimizing efficiency through virtualisation
    • Infrastructure management

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    Co-Founder and CEO , CLUTTR

    14.30
    Solid State Storage as an Alternative


    The biggest energy hog in the data centre are the machines that contain data themselves. In an increasingly costly world alternatives are a must. The most efficient data storage device is one that does not spin. The spin required to store and access data gobbles up valuable power. SAS, SATA, and solid-state storage drives are alternatives that are increasingly replacing the popular 15,000 RPM Fibre Channel Disk. These alternatives may be the key to a more efficient data storage future.

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    Chief Technology Officer , Hitachi Data Systems

    13.00
    Genomes in the Cloud: Migrating scientific workloads to the cloud.



    In this session Guy Coates of Informatics Systems Group will discuss moving half of his workload to AWS, while keeping a significant High-performance compute workload in-house to avoid technical complications. This case study presentation will discuss:

    • Advantages of Cloud computing from a facilities perspective
    • Difficulties involved in migration.
    • What types of workloads are better served with cloud computing vs traditional co-location.

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    Group Leader, Informatics System Group , The Wellcome Trust Sanger Institute

    13.45
    Preparing your Facility for Cloud Computing and Virtualisation:

    In North Carolina NetApp has built a data centre with the aim, from the outset, of being as green as possible. A wide range of innovative ideas were used in its design and construction, each one contributing to its overall efficiency. This presentation tells its story, shares some of these ideas and highlights some of the lessons learned along the way.

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    EMEA Senior Manager -IT Field Services , NetApp UK

    14.30
    Engineering Efficiency For the Cloud?

    Will outsourcing services and applications to 3rd party providers, and virtualizing office machines on your legacy system actually save time and money? This session will analyze the ROI of cloud computing from a data centre cost perspective and will look at what can and should be outsourced to a vendor. Topics addresses will include:
    • Where money can be saved with cloud computing.
    • Will cloud cut down on energy costs?
    • Management shifts and savings

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    Global Data Center Practice Director - Americas , Deerns

    15.15
    Afternoon Break and Refreshments



    15.30
    Closing Panel: Data Center Pulse Executive Board Panel



    EVP Data Center Tech , Switch

    Director of the Cloud Computing Center for Mobile Applications , Industrial Technology Research Institute

    CTO , EvoSwitch

    CIO , All Covered

    16.30
    Adjourn to Networking Reception






    8.00
    Registration, Continental Breakfast, Coffee & Tea



    9.00
    Case Study Presentation:
    Colt Data Centre Efficiency Innovations




    Director Design and Development , Colt Data Centre Services


    Data Centre Development and Management



    9.50
    Case Study: Building an Advanced Data Centre in Taiwan from the Ground Up

    In this case study presentation Paul Sun of ITRI and the Data Center Pulse Executive Board will be walking attendees through the development and management process of a cutting edge data centre facility. Paul will cover both innovations in equipment and design as well as the regulations and hurdles of building a facility in the Asian pacific region

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    Director of the Cloud Computing Center for Mobile Applications , Industrial Technology Research Institute

    10.35
    Managing a Green Data Centre- The Challenge

    Leveraging industry movement and expertise to create a solid management plan. Staying up with the trends of tomorrow for peak performance. Due to constant change, running a green data centre is more challenging than one might think. In this session you will receive firsthand knowledge from an expert in the trenches.

    • Operational shifts and challenges
    • New trends and drivers
    • Managing energy efficiency and Green IT

    Read Full Description
    CTO , EvoSwitch


    Efficiency Economics



    9.50
    It’s Not Easy Being Green: Driving the Value Proposition of an Efficient Technologies



    CEO , The Telos Group

    10.35
    New Dimensions in Data Center Design: Striving for Operational Excellence

    The presentation is effectively a synopsis of our recent white paper of the same name and gives technical guidance on professionalizing the Data Centre by striving for operational excellence.

    This sessions will analyze:

    •The drivers for operational excellence and the impact this has on a sustainable society.
    •The Modular Data Centre and the Unruly reality
    •The three key dimensions in DC Design: The ‘Volumetric Dimension', Reducing complexity, Integration³

    Read Full Description
    Account Manager, Energy Efficiency Technologies , Minkels

    11.20
    Refreshments and Break



    11.35
    KBC's new twin data centers sharing knowledge and experiences

    KBC recently finalised the construction of two new twin data centers in Hungary. This presentation will first give a short introduction on who KBC is, how this business case was born and will then focus on the technical design. The idea is to share the experiences that we've been building up since the start of this program in 2006

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    Senior System Engineer , KBC ICT Services

    12.15
    Datacenter Infrastructure 2.0: The Future of Modularization in the Datacenter Industry

    The way that datacenters are designed, engineered, constructed and operated has changed more in the past five years than it did in the prior 30 years combined. Those changes have been driven in large part by the growing use of standardization and modularization, which have results in huge gains in reliability, energy efficiency, construction costs, operational costs and more. Datacenter facilities that used to take years to build can now be done in just a few months, saving millions of dollars in the process. But those changes over the past five years are merely a prelude to a new round of innovation and advancement in the way raised-floor datacenters are designed and built.

    The next 5-10 years will see modularization taken to a new level as it becomes common for datacenters to be built with architectures that employ prefabricated components manufactured in factory environments and shipped to facility sites. These datacenters will be largely pre-built and assembled rather than constructed from scratch, making it possible to have a new datacenter up and running in just a handful of weeks – faster than companies can even get their network up and running.

    This presentation will discuss how this emerging trend represents an industrial revolution in the datacenter industry, bringing efficiencies, economies of scale and increased quality to datacenter facilities that have been previously impossible with traditional datacenter methodology. In this session, attendees will learn:

    • What technological and engineering advancements are enabling this new approach to designing and building datacenters

    • How pre-fabrication will be leveraged in new datacenter construction methodologies, and which key components will be the focus of pre-fabrication processes

    • How this next level of modularization for raised floor space differs from containerized solutions and fully-prefabricated datacenter units

    • What this new approach to datacenter design and construction means for energy efficiency and corporate green IT strategies

    • What this new approach to datacenter design means for overall corporate IT strategies, datacenter timelines and the cost of datacenter expansions

    Read Full Description
    Design Director , Digital Realty Trust

    13.00
    Conference Adjourn



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