Attendee's can attend either Green Data or Cloud sessions.

8.00
Registration, Continental Breakfast, Coffee & Tea



8.45
Summit Welcome and Chair Address



9.00
Fujitsu Data Centre Case Study

This case study session will give you an inside view of a world-class energy efficient data centre. Chris Flanagan, will provide an inside look into a Fujitsu facility. The session will focus on the innovations, trends and technologies that have led to the success and acclaim of Fujitsu facilities.

  • Measurement methodologies used to track efficiency
  • Deduplication techniques in the data centre
  • Operational insights and strategies

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    Head of Data Centre Offerings , Fujitsu

    Data Centre Design: Innovation and Efficiency Enhancements



    9.45
    CEEDA Data Centre Best Practices




    Emerging technologies and the latest standards in development drive much of the data centre world. This session will introduce the new CEEDA (Certified Energy Efficiency Data Centre) accreditation and standards. Delegates will learn the criteria, and meet the CEEDA standard to become a qualified Data Centre facility.

    • Benchmarking strategies in the UK
    • Addressing carbon reduction and rising energy costs
    • Operational and equipment assessment





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    Secretary for our Data Centre Specialist Group , BCS Data Centre Specialist Group

    Migration, Management and Increased Efficiency



    9.45
    The CIO and the Cloud: Refocusing on Strategy, Innovation and Customer Enablement


    Managing a cloud based IT system comes with it’s rewards and challenges. Much of the personnel and responsibilities that once fell on the shoulders of the CIO are now a responsibility of the vendor. So where should IT managers refocus their attention? This session will analyze the new roles of IT executives in a cloudy world.

    • Managing your cloud based network while outsourcing IT to a 3rd party
    • Developing service provider relationships
    • Outlining new in house IT roles and responsibilities

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    CIO , All Covered

    10.30
    Morning Break and Exhibitor Meet and Greet



    10.50
    10 for 7 Sponsorship Showcase

    • Unique exhibitor showcase allowing each sponsor to pitch their product on a strict 7 minute clock
    • Fun and exciting way to get the information you need while avoiding the hard pitch
    • Get acquainted with the exhibitors and choose who to connect with for project and product development

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    11.15
    Reduce data centre energy by up to 75% with Indirect Evaporative Air Coolers

    This presentation will examine indirect evaporative air cooling (IEAC) systems options for new and legacy data centres virtually eliminating the need for conventional mechanical refrigeration to meet the specific requirements of any facility desired cooling conditions using significantly less energy than standard air conditioning. The presentation will cover the design, energy modelling and operational benefits, with practical installation examples of PUE’s achieved of 1.2 or less.

    The energy efficient process of IEAC is explained, including system design and other factors that affect the operation of cold aisle supply temperatures between 23oC and 35oC allowing the latest IEAC’s to all but remove the need for conventional cooling to just a small number of hours per year.

    Historically data centre equipment was cooled with standard HVAC air conditioning delivering air at 10oC. As the cool air passed through the computer equipment it returned to the HVAC unit at 24oC to 27oC where it cooled to 10oC to be redelivered.

    Modern day servers and storage equipment can operate at considerably higher temperatures than legacy equipment. Most medium to large sized data centres require 0.5 to 50 MW. The recommended supply air temperature for computer rooms is 27ºC (ASHREA Thermal Guidelines for data processing environments 2009a) which makes demand for Indirect Evaporative Air Cooler (IEAC) the preferred choice. Market research point towards these temperatures will increase to even higher levels… as decreased temperatures mean added cooling costs.

    The indirect air-side economizer (IASE) cycle uses outdoor air to reject heat, but the outdoor air never enters the process or space. The IASE uses an air-to-air heat exchanger (HX) to transfer data centre heat to a separate outdoor airstream (“fresh air”). The example to be presented uses horizontal polymer-tube heat exchangers.

    With this design, outdoor fresh air is drawn across the exterior of elliptical tubes, which are wetted by a recirculation water pump. The elliptical shape of the heat exchanger tubes maximizes the allowable surface area for heat rejection and is sufficiently elastic such that its subtle expansion and contractions, resulting from normal operation, aid the shedding of residual solids that are a by-product of evaporation.

    With fresh air flowing over the wet exterior tube surfaces, evaporative heat transfer efficiently cools the data centre hot aisle air flowing through the inside of the tubes. The HX is 45% to 50% effective when operating dry, when the outside of the polymer-tube HX is wetted, the HX is able to provide 70% to 80% wet-bulb depression effectiveness (WBDE), as an indirect evaporative cooler. WBDE is a measure of the approach of the hot-aisle dry-bulb temperature to the outdoor air wet-bulb temperature.

    Using a 75% WBDE HX design, 100% of data centre heat may be rejected solely using indirect evaporative cooling (IEC) whenever the ambient wet-bulb temperature is 19°C or lower, based on a hot aisle temperature, after recirculation fan heat, of 38.6°C cooling to a target cold-aisle temperature of 23.9°C.

    Modulating mixed air dampers and relief fans/dampers are not required as part of the heat rejection cycle. IASE systems achieve supply temperature control by varying fresh air fan flow and staging/modulating DX or modulating chilled water valves.

    IASEs require one-third of the water flow rate of conventional water-side economizer systems, and operate with less pump head, resulting in significant annual pump power savings. IASE systems require no pump energy during cooler ambient conditions.

    Contrast this with an open water-side economizer (direct tower to coil), providing 13.9°C of air-side sensible cooling, taking a water-side temperature rise of 5.6°C . Such a water-side economizer requires approximately 0.35 L/s, 471.9 L/s at sea level and may require 30.5 m of pump head, or more, depending on the installation. Water-side economizers with HXs and solids separators require additional pump power.

    When integrated with indirect evaporative cooling, refrigeration capacity can be significantly reduced on IASE systems in virtually all climates, which is not true of conventional direct air-side economizers or wet-bulb economizer installations that require supply air dew point to be maintained below the current recommended value for Class I environments of 17.2°C.

    Data centre operators are rapidly moving towards Indirect Evaporative Air Coolers which incorporate heat exchangers with outdoor air, to give minimal air filtration and enhanced supply temperatures resulting in data centre PUE’s of less than 1.2

    For more information contact airtreatment@munters.co.uk or go to www.munters.com/datacentre

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    Data Centre Business Development , Munters Air Treatment

    12.00
    Networking Luncheon



    13.00
    The Role of Energy and Sustainability Management: Techniques in Saving Data Centres Energy Costs

    Alternate methods to decrease energy consumption continue to arise. Server level efficiency is one of the primary aspects you must address in the battle for savings. This case study presentation will introduce:

    • Best practices to increase server efficiency
    • Alternative methods to decrease the energy output of your server stacks.
    • Energy cost analysis

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    Senior Consultant, Critical Facilities Services, EMEA , Hewlett Packard Company

    13.45
    The Case for Power-Aware Workload Scheduling and Resource Allocation

    Workload scheduling and resource allocation in virtualized environments are far more flexible concepts compared to their dedicated counterparts. With live migration and resource reallocation is just an API call away, virtualized environments provide many opportunities for dynamically optimizing their energy efficiency. This session will discuss:
    • Virtualizing your facility for workload scheduling and resource allocation
    • Optimizing efficiency through virtualisation
    • Infrastructure management

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    Co-Founder and CEO , CLUTTR

    14.30
    Solid State Storage as an Alternative


    The biggest energy hog in the data centre are the machines that contain data themselves. In an increasingly costly world alternatives are a must. The most efficient data storage device is one that does not spin. The spin required to store and access data gobbles up valuable power. SAS, SATA, and solid-state storage drives are alternatives that are increasingly replacing the popular 15,000 RPM Fibre Channel Disk. These alternatives may be the key to a more efficient data storage future.

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    Chief Technology Officer , Hitachi Data Systems

    13.00
    Genomes in the Cloud: Migrating scientific workloads to the cloud.



    In this session Guy Coates of Informatics Systems Group will discuss moving half of his workload to AWS, while keeping a significant High-performance compute workload in-house to avoid technical complications. This case study presentation will discuss:

    • Advantages of Cloud computing from a facilities perspective
    • Difficulties involved in migration.
    • What types of workloads are better served with cloud computing vs traditional co-location.

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    Group Leader, Informatics System Group , The Wellcome Trust Sanger Institute

    13.45
    Preparing your Facility for Cloud Computing and Virtualisation:

    In North Carolina NetApp has built a data centre with the aim, from the outset, of being as green as possible. A wide range of innovative ideas were used in its design and construction, each one contributing to its overall efficiency. This presentation tells its story, shares some of these ideas and highlights some of the lessons learned along the way.

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    EMEA Senior Manager -IT Field Services , NetApp UK

    14.30
    Engineering Efficiency For the Cloud?

    Will outsourcing services and applications to 3rd party providers, and virtualizing office machines on your legacy system actually save time and money? This session will analyze the ROI of cloud computing from a data centre cost perspective and will look at what can and should be outsourced to a vendor. Topics addresses will include:
    • Where money can be saved with cloud computing.
    • Will cloud cut down on energy costs?
    • Management shifts and savings

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    Global Data Center Practice Director - Americas , Deerns

    15.15
    Afternoon Break and Refreshments



    15.30
    Closing Panel: Data Center Pulse Executive Board Panel



    EVP Data Center Tech , Switch

    Director of the Cloud Computing Center for Mobile Applications , Industrial Technology Research Institute

    CTO , EvoSwitch

    CIO , All Covered

    16.30
    Adjourn to Networking Reception



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