Pre-Conference Workshops:
Tuesday, February 1, 2011

Workshop A:

9:00am

Morning Workshop A: Managing Energy Efficiency in the Data Center With technologies driving up cooling demands and regulations driving up data security requirements, the physical environment in the data center must be closely watched. This workshop will address existing protocols for monitoring physical devices such as UPS systems, computer room air conditioners and fire suppression systems. Types of threats, suggested approaches to deploying monitoring devices, and best practices for leveraging collected data to reduce downtime will also be covered. Determine how to monitor data center physical environment Refresh your memory by reviewing existing protocols Identify different types of threats and monitor your data center Decrease your downtime by optimizing your monitored data Relax knowing your facilities are running efficiently

Michael Fluegeman Principal, Manager, Data Center Support Systems PlanNet Consulting Dennis DeCoster Mission Critical West Inc.

Workshop B:

Workshop C:

1:00pm

Afternoon Workshop C: Energy Savings through Innovative Equipment and Smart Operations Running a data center is difficult. Running a green data center could be even more intimidating. New innovative equipment is being developed all the time. Learn about the new ground-breaking equipment and how to implement it, as well as learning techniques to run the data center smoothly and efficiently. This workshop will allow you to visualize greening your data center. Reinvent the performance of your data center Understand the new technology being introduced Invite a better understanding to running an efficient data center Ready your data center for new regulations Upgrade old technology with innovative options

KC Mares President MegaWatt Consulting

Workshop D:

Day One:
Wednesday, February 2, 2011

9:10am

5 Key Steps to Achieving Energy Efficiency in the Data Center Today organizations are faced with higher energy costs and smaller IT budgets. Finding ways to improve energy efficiencies in the data center create huge savings that can balance out this quandary. In this economy organizations are cutting costs in all departments. Because IT departments are part of these budget cuts, industry leaders need to come together to brainstorm budget saving techniques. Define a process for equipment inventory and standards Implement simple yet effective changes for measuring and tracking energy standards Reconfigure the data center through water cooling and temperature options

Eric Woods Senior Analyst Pike Research Matt Campbell, Data Center Services Manager SDSC Shlomo Novotny Vice President, CTO Vette Corp Bruce Myatt Director of Mission Critical Facilities and Founder of the Critical Facilities Round Table M+W Group

9:40am

KEYNOTE - Putting Together the Pieces- Energy Efficient Equipment that Will Save you Millions A key to starting an energy efficient data center is to understand the equipment that works best to save energy and money. There are machines in the development stage as well as already in the data center. Understanding what equipment will help most is a difficult and intimidating task. The time is now to utilize firsthand knowledge of what pieces fit into building a data center that pays for itself. This session will emphasize the major issues of decision making for your data center and for your organization. Eliminate confusion by knowing where to start Crucial understanding of new equipment developed to save money Deliver information that inspires a change now Expand your knowledge and become the organization expert

Ron Pepin CEO - Operations RDP Solutions, LLC

1:15pm

Case Study: Going Bigger and Greener In a booming industry, innovation has become the result of necessity. For many growing internet companies it’s not simply about knowing how to go green, it’s about integrating the green philosophy into a constantly expanding network of data centers. Bigger data centers translate into new technologies and methodologies and often greater overall energy savings. When energy savings are converted to money savings, organizations are more willing to invest into a more comprehensive energy efficient data center. Value innovation while upgrading systems of the past Join an expanding green network and collaborate ideas Visualize the savings energy efficiency brings to your organization Retire old technology by embracing new technology and methods

Tommy Darby Worldwide Data Center Texas Instruments

2:05pm

Building a Green Data Center from the Ground Up Building a green data center involves a detailed system that can utilize a lot including using the landscape and climate of the land. A few variables to be considered when building is location, size, cooling, and air flow. Also, the system design and implementation needs to be carefully considered. Due to these factors, thoroughly understanding where to begin is a must. This case study will provide real life experience on how a facility was built from the ground up. Included will detail the complexities and resolutions to building from the ground up. Eliminate confusion by knowing the complete process involved with building Emphasize and develop the land surrounding your site for maximum efficiency Deliver an educated design geared for maximum energy efficiency Acquire knowledge that encourages stability through growth

Bill Tschudi Principal Investigator Lawrence Berkeley National Laboratory

1:15pm

Developing a Plan For Your New Green Data Center Similar to life, there are different ways of tackling changes that need to be made. Knowing your options is a key factor in developing cost effective designs with long term value. Making an investment in green data centers enables positive results. Planning should not only consider the start, but also long down the road to protect your investment. Starting from the ground up could be intimidating, but this session will pinpoint the areas that are most important when originating your new green data center. Analyze and identify what needs to be done to build a green data center Develop an intricate yet complete plan to plan for every situation Stimulate thought and discussion to maximize creativity and originality Understand a thorough and comprehensive plan to create what you want Involve all minds to create successful programs

KC Mares President MegaWatt Consulting

3:05pm

Afternoon Break

4:00pm

Qualcomm Container Data Center Trends are constantly coming and going. Knowing what will happen in the next year is important. Due to the constant change of technology, staying with the times is imperative. Development of a data center constantly involves thinking ahead to stay with innovation. These unique designs could be what are considered the standard in the future. This session will give you the best information about what is to come and where designs are going in the future. Escape old technology by learning the new trends as they happen Increase your awareness of the constant change data centers are undergoing Distinguish yourself from current experts by learning what the future standard will be Encourage stagnant growth by utilizing new techniques

Jeffrey Tepfer Sr. IT Architect Qualcomm

3:10pm

Managing a Green Data Center Whenever there are structural and functional changes made to any facility it means that changes in operations and management will not be far off. When these changes happen small details become more important. Reliable data centers need a manager that knows every aspect is important including the smallest details. Managers also need to know how to prioritize duties which guarantee data center development growth is steady. This session will provide a detailed explanation of how to ensure productivity, reliability, and energy savings in your new facility. Determine new methods which enable the data center to run more smoothly Address past issues by managing what needs to be done daily, weekly, monthly, and yearly Develop a system which enables the consistent performance of your critical facility Replace old management theories with new ground breaking ideas

Matt Campbell, Data Center Services Manager SDSC

4:00pm

Green Problems and Solutions- Successful Data Center Day to Day Operations Green data centers can sometimes mean more complicated data centers. Instituting the correct monitoring rules and management procedures can mean the difference between success and failure. Troubleshooting scenarios can’t always be simulated; sometimes this knowledge is learned through ‘baptism by fire’. Hear examples of day to day challenges, and how one organization opted to meet these challenges. Rework your day to day operations by establishing uniform procedures Eliminate concern by running an efficient data center Manage resources effectively by streamlining day to day operations Develop a general knowledge by knowing how to operate on a daily basis Determine what is a problem and grow through failure to solve the problems

Karen L Shockley, Director Data Center National Railroad Passenger Corporation (Amtrak)

Day Two:
Thursday February 3, 2011

8:30am

Improving Data Center Efficiency with Higher Ambient Temperatures and Optimized Airflow Management Methods At almost 40% of the total data center power consumption, the cooling system is a primary target for cost savings and energy consumption reduction. Large Internet Portal and Enterprise Datacenters Operators are looking at every possible way to maximize data center efficiency, reduce the cooling costs and extend the lifespan of their facilities. One of the emerging trends in the industry is to move datacenter operations to higher ambient temperatures with some Operators wanting to supply cooling air at temperatures as high as 40C and at the same time improve data center cooling system efficiency. This study will show that data center total cost of ownership can be reduced by managing for environmental conditions that optimize the datacenter cooling budget and server power increase while ensuring no performance loss at increased ambient conditions. A key component of the study will be use of real-time monitoring of thermal conditions inside of servers and computational fluid dynamics (CFD) analysis for optimizing data center cooling efficiency as a function of daily operations. The study will describe a mechanism of embedding new sensors in servers with no additional BOM costs so that critical thermal information is available to the data center building management and CFD software without the need for external sensors. This allows the measurement and reporting of servers’ total airflow and internal operating temperature which can be used to make critical cooling and power decisions and as real-time input to a CFD model for accurate predictive analysis and optimization of future change scenarios. The combination of server-level monitoring and CFD modeling offer a complete view of present and predicted future environmental conditions that enable holistic management of data center efficiency to reduce power consumption and extend data center lifespan.

Akhil Docca Engineering Services Manager Future Facilities Nishi Ahuja Data Center Architect Intel

10:25am

Morning Break and Exhibitor Meet and Greet

11:30am

Green Cloud Computing Enterprises are rapidly adopting cloud computing architectures – whether that be cloud architectures with the enterprise or cloudbased services delivered by service providers. As part of these efforts, enterprises and service providers are rapidly consolidating resources and looking for ways to optimize power consumption in the data center. The networking infrastructure offers many opportunities to optimize cloud-based power and cooling costs. In this session, we will explore areas in physical equipment and deployment techniques to optimize costs, as well as what is coming in terms of network automation to further enhance and ‘green’ the cloud-based data center. • Facilitate growth and savings by utilizing other technology alternatives • Increase a stronghold of savings through consolidation and optimization of power consumption • Reduce power and cooling costs by combining and sharing infrastructure • Discover deployment techniques for physical equipment

Kevin Ryan Data Center Solutions Extreme Networks

12:00pm

Green Savings with Virtualization Increasing use of virtualization will undoubtedly bring substantial benefits and virtualization is as an effective tool for consolidating underutilized IT resources (servers and storage) to achieve efficiencies and savings. However, there is another form of efficiency and that is boosting productivity, improving quality service while reducing data center footprint (power, cooling, and floor-space) and management costs. The next wave of virtualization including supporting public and private clouds evolves from a consolidation focus to a broader agility, transparency and management enablement model. Consequently the current focus of green IT will also expand from energy avoidance to energy efficiency that is doing more work, moving and storing more information in a denser footprint, at a lower cost while boosting quality of service. • Closing the green gap, life beyond carbon footprints • Shifting from energy avoidance to energy efficiency • Performance and productivity, the other forms of efficiency • Leveraging virtualization for enabling agility and flexibility • Current and emerging metrics for gauging efficiency • Implement a Green, Efficient and Virtual Data Cente

Mark Gilmore President Wired Integrations

11:30am

Techniques for Retrofitting your Existing Data Center This session will highlight cost saving techniques for your data center’s green retrofit. What new equipment will you need? What benchmarking tools should you utilize? The session will demonstrate just how valuable it can be to cost effectively retrofit. Due to the amount of data centers already up and running, retrofitting may be the only way for your organization to see the results other green data centers have experienced. Despite an efficient data center now, in time technology will need to be upgraded. This session will have a wealth of knowledge that will place you on the right track to retrofit success. • Smart investments by cost effectively retrofitting • Make the most of what you have by retrofitting and achieving green efficiency • Achieve maximum performance in order to see noticeable changes in costs • Increase performance by making small upgrade investments Ron Pepin , V.P.- Data Center Critical Facilities and Provisioning,

Ron Pepin CEO - Operations RDP Solutions, LLC

12:00pm

Benchmarking Strategies for the Green Data Center The green investment made is best operated under close monitoring. Understanding the performance of your data center is crucial to making smart decisions. Create a better system for tracking and analyzing data in order to completely understand how to operate at maximum efficiency. Data center energy consumption needs to be monitored to make sure the investment you made is performing how you intended. This session will explore how to track energy consumption as well as keep your data center on track. • Deliver raw numbers instead of making calculations • Abandon unnecessary costs by knowing exactly how the data center is performing • Accurately forecast and operate the investments made • Protect the investment you made by accurately measuring performance • Allocate the right amount of resources by tracking usage effectively

Tommy Darby Worldwide Data Center Texas Instruments

12:30pm

Closing Talk: The Future of Data Centers

KC Mares President MegaWatt Consulting