Pre Conference Workshops - March 27, 2012


Morning Workshops:
9:00-12:00

Workshops are concurrent. Please choose "A", "B"

9:00
Workshop A:
The Green Data Center and ROI

When discussing “Greening” a data center many executives simply see the project as extra money spent and don’t see the economic advantages energy efficiency can offer. This interactive workshop presentation will walk you through the many trends and innovations in data center design, equipment and site selection that that will save you money in the long run and prove measureable ROI. Questions answered will include:
  • What are the financial benefits of greening the data center?
  • Do companies have the time & resources necessary to promote a green agenda?
  • What economic forces drive the green decision?
  • What are the industry standards for green data centers?
  • Where have we seen the most progress?
    • Mike Bailey
    Director
    Ecova
    9:00
    Workshop B:
    Green Storage Products: Efficiency with SNIA Emerald Program & Beyond

    This workshop will cover storage-specific topics related to energy-efficiency and outline the current state of the industry. We will discuss the components of modern storage systems that impact energy consumption and a range of technologies that are currently considered “green storage”. We will discuss the SNIA Emerald program and its corresponding storage power efficiency measurement specification. This discussion will cover the metrics used for measuring, maintaining and designing for power in storage systems. We will also outline ongoing efforts by other organizations to standardize metrics for measuring storage systems. Learning Objectives
  • Understand the storage-specific aspects of 'green' (especially energy and power) for storage components and aggregated products (e.g. arrays, controllers, appliances)
  • Outline considerations in how to measure and model storage energy and power; identify technologies that might reduce the ongoing energy costs of reliably maintaining data
  • Overview SNIA Emerald storage power efficiency metrics and measurement specification
  • Review other ongoing efforts to establish metrics and standards for more energy efficient storage
    • Patrick Stanko
    Senior Hardware Engineer
    Oracle
    SNIA

    Afternoon Workshops:
    1:00-4:00

    Workshops are concurrent. Please choose "C", "D"

    1:00
    Workshop C:
    Developing and Executing a Comprehensive Data Center Efficiency Strategy

    The Green Data Center discussion is often times focused around the technical. Cooling, Power, Ventilation and Virtualization are all important aspects to address, but much of the time little gets done to truly affect either the environment, or the bottom line. Creating an efficiency blue print and communicating throughout the IT landscape can prove challenging, this three hour interactive workshop will discuss a unified process of building and rolling out an IT efficiency program that starts in the data center. Topics addressed will include:
  • Defining IT efficiency goals both inside and outside the data center
  • Outlining data center upgrades and necessary renovations for optimal efficiency
  • Estimating cost savings and ROI
  • Communicating the strategy to upper management and financial committees
    • Session Speaker TBA
    Interested in Speaking?
    click here
    1:00
    Workshop D:
    Maximize Cooling Efficiency in the Data Center

    When considering cooling systems the decision factors become overwhelming. The direct relationship between your cooling system and cost savings are overwhelming, and data center builders and managers must make the right cooling choice. This session looks at multiple use case examples, analyzing which methods are most efficient in each scenario. Among topics addressed in this interactive workshop, an emphasis will be given too the following topics:
  • Optimizing raised floor design
  • Retrofitting legacy facilities for peak performance
  • Measuring the cost saving and environmental impact
  • Cost analysis of cooling optimization
    • Dennis Kniery
    Manager, Energy Programs AT&T
    DFW Consulting Group, Inc
    Julian Rachman
    Principal
    DFW Consulting Group, Inc


    Day Two - General Sessions – March 28, 2012

    Day Two Themes Include:
    Power, Cooling and design innovation

    8:00
    Registration, Continental Breakfast, Coffee & Tea

    8:50
    Summit Welcome and Chair Address

    9:00
    Opening Keynote:

    Case Study- Terremark Worldwide
    Deliver ROI through Best Practices in Energy Efficiency
    Data centers consume a great deal of energy. The utility bill for our Miami collocation facility exceeds $1 million per month. Reducing data center energy consumption is good for the ecology and is economically wise as the return on energy reduction investments is often measured in months.

    Through real world case studies, we will examine data center energy requirements, methods to reduce consumption, and means to measure the improvement facilitating cost/benefit justification.

     read full description

    Ben Stewart
    Senior Vice President, Facility Engineering
    Terremark, a Verizon Company
    9:45
    10 for 7 Sponsorship Showcase

    10:00
    Building an Advanced Data Center

    Case Study- NREL's Path to Efficiency
    In 2010 the National Renewable Energy Laboratory (NREL) completed it model 220,000 square foot Research Support Facility (RSF) which contains 3,000 sq feet of data center space. In 2011 the RSF was awarded its LEED Platinum Rating and attained Net Zero operations with solar electric power. With the building fully operational and Colorado having one of its warmest summers on record, as of September 30th the RSF Data Center compiled a trailing 12 month PUE of 1.16. Learn how NREL built a better data center.

     read full description

    Kevin Donovan
    Data Center Manager
    National Renewable Energy Laboratory
    10:45
    Refreshment Break and Exhibitor Meet and Greet

    Power and Cooling IT Efficiencies

    11:00
    Optimize Air and Water Economizers for Peak POI
    The use of air and water economizers has become a proven solution when trying to boost efficiency and lower energy costs. This session will give an overview of the economizer landscape, and will discuss the advantages new techniques can provide. Among topics addressed a focus will be given to:
  • Lowering energy usage
  • Decreasing wear and tear on standard HVAC systems
  • Effects on bottom line costs
  • Air, water and evaporative cooling innovations and technique

    •  read full description

    David Filas
    Data Center Engineer
    Trinity Health
    11:45
    Cutting Power, Cooling and Installation Costs with Liquid Cooling
    Liquid cooling for computer servers has historically required costly and/or complicated infrastructure in exchange for significantly lower electricity usage and higher power performance. GRC’s CarnotJet system offers the benefits of traditional liquid cooling with lower upfront costs. GRC will discuss three case studies from Texas companies that have rolled out the CarnotJet system. Case Studies Analyzed:
  • CGG Veritas, a publicly-traded oil and gas services company, Houston,TX
  • Midas Networks, Austin,TX
  • Texas Advanced Computing Center, Austin Tx

    •  read full description

    Christiaan Best
    CTO and Co-Founder
    Green Revolution Cooling
    12:15
    Networking Lunch

    1:15
    The Economics of Data Center 2.0
    Many in the datacenter industry claim that prefabricated modular datacenter designs have cost advantages over traditional builds, but few details are available on how much is saved or how the savings are actually achieved. There are several areas where there may be potential for cost savings from pre-fabricated datacenters, though not necessarily guaranteed or inherent. In addition to defining the segmentation of the next generation of datacenters (coined “Datacenter 2.0” by Jason and 451 Research), Jason will discuss what advocates claim are some of the basic cost advantages and more nuanced issues, 'myth bust' some asserted cost advantages, and explain areas where prefabricated designs may have extra costs not present in traditional builds.

     read full description

    Jason Schafer
    Research Manager, Datacenter Technologies
    451 Research

    Data Center Design Innovations

    2:00
    Data Center Executive Panel
    The current state and future of the green data center
    Where are we in the push towards sustainable facilities, and where will we be in ten years? This interactive presentation will discuss the following hot button issues pertaining to the future of the fully efficient green data center:
  • Technical innovations and adaptations: Looking back on the last ten years of green equipment and building techniques
  • Cloud and virtualization really driving efficiency?
  • Projections for the future and a look at the next generation data center
  • Data center efficiency efforts at home and abroad

    •  read full description

    2:45
    10 For 7 Sponsorship Showcase

    3:00
    Afternoon Break

    3:15
    Can Optimizing the Total Cost of Ownership Lead to a Sustainable Data Center Design
    The data center industry has come to expect that in order to achieve a highly efficient and sustainable design, total cost of ownership (TCO) must be sacrificed. Although that can be a true statement, it need not always be so. There are measures that can be taken to help reduce the TCO for data centers. This presentation will look at some alternate methods of looking at TCO, including consideration for phased deployment, addition of carbon credits, and incentives by government and/or public utilities.

     read full description

    Vali Sorell
    Chief HVAC Engineer
    Syska Hennessy
    4:00
    10 For 7 Sponsorship Showcase

    4:10
    Green Storage - the Big Picture
    At least some of what you ‘know’ about “Green” IT is wrong. Re-thinking your Storage technology decisions to reflect environmental, economic, and engineering realities can make your data center more competitive. This talk will cover the three stages of any IT product life-cycle: “birth” (design/manufacture/install),”life” (operation across all load ranges, including idle and sleep), and “death/transfiguration” (recycle/disposal). Your decisions affect more than just product acquisition or operation; you own some life-cycle responsibility for your system. This session will dive into a multitude of topics pertaining to Green IT and Storage with a focus on the following three learning objectives:
  • Green: It is *not* just about electricity consumption! (Power and Energy are not the same, and they each affect costs differently.)
  • “Embedded” environmental and infrastructure costs may outweigh IT operational expenses in TCO calculations
  • How your designs should change to reflect real-world billing and charge back mechanisms

    •  read full description

    SW Worth
    Sr. Standards Program Manager
    Microsoft
    SNIA
    5:00
    Conference Concludes and Evening Networking Reception



    Day Three - General Sessions – March 29, 2012

    Day Three Themes Include:
    Data Center Management and Operational Strategies

    8:30
    Registration, Continental Breakfast, Coffee & Tea

    Data Center Management and Operational Strategies

    9:00
    Internap Case Study: Building an Efficient Facility from the Ground Up
    To achieve 'green' results that make a long-term impact, a data center needs to be viewed holistically - from its design, electrical and mechanical systems and the materials used to the selection, utilization and maintenance of equipment.

    Mike Higgins, SVP of Data Center Services for Internap, will provide an in-depth view into the design and construction of Internap’s Green Globes and LEED certified Silicon Valley data center, as well as its new Dallas (Plano) facility, which was recently Green Globes certified. He will walk attendees through the process of making the facility as energy efficient as possible, and will discuss topics ranging from site selection, development and design, and ongoing maintenance.

    Built with scalability in mind, Internap’s advanced data center facilities offer a superior modular design allowing for enhanced flexibility and increased reliability. State-of-the-art technology provides for high density power and high efficiency cooling options, while advanced security and protection features ensure that customer data is 100 percent secure.

     read full description

    Mike Higgins
    SVP Data Center Services
    Internap
    9:45
    10 for 7 Sponsorship Showcase
    From the moment an organization makes the decision to green their data center or migrate to the cloud they are faced with a dizzying array of available pathways to follow, options they may consider and products from which they might choose. The 10 for 7 showcase puts the decision in your hands by allowing each of our sponsors to present their products and services to our entire audience base for strictly seven minutes. No hard pitch or awkward excuses. Just seven minutes of sales so you have the best opportunity available to learn and connect with your vendor of choice. The 7-minute presentations can be viewed as commercials for our audience are distributed throughout the two main conference days

     read full description

    10:00
    Win-Win: Data Center Reliability + Efficiency
    YOUR CHALLENGE: The incredible responsibility of maintaining a 99 percent or better data center reliability rating. Down time is not an option—it puts revenue on the line. Yet, you’re being pressured to adopt energy efficiency. How can the two co-exist?

    In this session you will learn how data center reliability and energy efficiency can be a winning combination. Benefit from an encompassing best practice approach for data center management. Learn about practical and proven energy efficiency strategies for procurement, power management, consolidation, power, and cooling

    Hear case studies about data centers that implemented energy efficiency strategies with zero impact on business operations. Find out how to successfully field internal pressures from your Chief Financial Officer and how to navigate external pressures from vendors and co-location providers.

     read full description

    Geoff Overland
    Business Development Manager - IT and Data Centers
    Wisconsin Energy Conservation Corporation
    10:45
    Refreshment Break and Exhibitor Meet and Greet

    11:00
    Data Center Optimization: Maximizing Utilization with DCIM
    When looking at efficiency from both a green house gas emission standpoint and an overhead standpoint the key driver to the discussion is often energy use, cooling and PUE. But many data center managers have realized that the discussion should move toward the importance of maximizing infrastructure utilization through innovative management tools and techniques. This session will dive into optimizing network utilization and how this can in turn drive down both power consumption and operational expenditures.
  • The keys to maximizing utility computing
  • The efficiency impact of optimized utilization
  • DCIM Tools and Techniques
  • Measuring your utilization and cost savings impact

    •  read full description

    Bruce Cardos
    Director, Project Management Office
    Consonus Technologies
    11:45
    Health Care Service Corporation Dallas Data Center Case Study
    This case study presentation will dive into the efficiency initiatives implemented at HCSC’s new facility in the Ft. Worth area. The presentation will look at the cutting edge green-water system as well as efficiency innovations in power and cooling design. Following the presentation please join us for a guided tour of the nearby HCSC facility.

     read full description

    Gael Syoen
    Sr. Director, Corporate Engineering / Data Center Ops
    Health Care Service Corporation
    12:30
    Conference Concludes

    1:00pm
    Join us for a tour!

    Health Care Service Corporation Data Center Tour
    Join us for a tour of the Health Care Service Corporation Facility in Ft. Worth Texas. After the conclusion of the conference we will be providing transportation for all those interested in taking a walking tour of the facility, and learning more about the green initiatives implemented by the largest customer-owned health insurer in the US. The tour is optional but all are welcome to join.

    More on HCSC:

    HCSC is the the fourth largest healthcare provider in the US. HCSC operates under the Blue Cross Blue Shield name in Texas, Illinois, Oklahoma and New Mexico. HCSC operates Data Center facilities in Waukegan Illinois, established in 1996 and one in Ft. Worth Texas, established in 2010.

     read full description

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