Pre Conference Workshops - Day One: 18 September 2012
Morning Workshop:
9:00-12:00
9:00
Workshop A:
The Green Data Centre: Driving ROI for Your Infrastructure Investment
When discussing “Greening” a data centre many executives simply see the project as extra money spent and don’t see the economic advantages energy efficiency can offer. This interactive workshop presentation will walk you through the many trends and innovations in data centre design, equipment and operational strategies that that will save you money in the short, medium and long term and prove measureable ROI and TCO.
Questions answered will include:What regulatory, social and economic forces drive the green decision?
What are the financial benefits of greening the data centre?
Do companies have the time & resources necessary to promote a green agenda?
What are the industry standards for green data centre?
How can companies realise the short, medium, long term benefits?
Where have we seen the most progress?
The Green Data Centre: Driving ROI for Your Infrastructure Investment
When discussing “Greening” a data centre many executives simply see the project as extra money spent and don’t see the economic advantages energy efficiency can offer. This interactive workshop presentation will walk you through the many trends and innovations in data centre design, equipment and operational strategies that that will save you money in the short, medium and long term and prove measureable ROI and TCO.
Questions answered will include:
Afternoon Workshop:
13:00-16:00
13:00
Workshop B:
Green Data Centre Optimisation: A look at Data Centre Cooling and Electrical Techniques and Technologies
When considering cooling systems the decision factors become overwhelming. The direct relationship between your cooling system and cost savings are overwhelming, and data centre builders and managers must make the right cooling choice. This session looks at multiple use case examples, analyzing which methods are most efficient in each scenario. Among topics addressed in this interactive workshop, an emphasis will be given too the following topics:
Optimising raised floor design
Retrofitting legacy facilities for peak performance
Measuring the cost saving and environmental impact
Cost analysis of cooling system designs
Green Data Centre Optimisation: A look at Data Centre Cooling and Electrical Techniques and Technologies
When considering cooling systems the decision factors become overwhelming. The direct relationship between your cooling system and cost savings are overwhelming, and data centre builders and managers must make the right cooling choice. This session looks at multiple use case examples, analyzing which methods are most efficient in each scenario. Among topics addressed in this interactive workshop, an emphasis will be given too the following topics:
Day Two - General Sessions – 19 September 2012
Day Two Themes Include:Theme 1: Power and Cooling Infrastructure Efficiency
Theme 2: Data Centre Design and Green IT Innovations
8:00
Registration, Continental Breakfast, Coffee & Tea
9:00
Planning the Transformation of the Datacenter - Hyper Efficient & Green
A perfect storm is converging on the enterprise datacenter. Demand is exploding (data, devices and regulation) as the” network of everything as a service” creates insatiable consumption of compute, storage and bandwidth. While Supply is becoming scarcer (space, power, water and time to commission new capacity) more expensive with pressures on sustainability.
Enterprise IT and DC teams cannot afford to continue to design and deploy with focus only on their relevant silos and without sustainable environment considerations. Firms who integrate their planning and design efforts in these areas will gain competitive advantage as a result of converged datacenter infrastructure.
A different approach needs to be taken. One that is business aligned, integrated, fit for purpose and sustainable.. The approach needs to be extensible, tailorable and sustainable. To do this, firms must architect the datacenter both top down – bottom up in a service oriented manner.
In this keynote presentation, a proven and repeatable playbook for architecting and realizing a hyper-efficient and green datacenter strategy will be discussed.
A perfect storm is converging on the enterprise datacenter. Demand is exploding (data, devices and regulation) as the” network of everything as a service” creates insatiable consumption of compute, storage and bandwidth. While Supply is becoming scarcer (space, power, water and time to commission new capacity) more expensive with pressures on sustainability.
Enterprise IT and DC teams cannot afford to continue to design and deploy with focus only on their relevant silos and without sustainable environment considerations. Firms who integrate their planning and design efforts in these areas will gain competitive advantage as a result of converged datacenter infrastructure.
A different approach needs to be taken. One that is business aligned, integrated, fit for purpose and sustainable.. The approach needs to be extensible, tailorable and sustainable. To do this, firms must architect the datacenter both top down – bottom up in a service oriented manner.
In this keynote presentation, a proven and repeatable playbook for architecting and realizing a hyper-efficient and green datacenter strategy will be discussed.
Tony Bishop
Former Managing Director, Global Head of Datacenter Operations & Strategy,
Morgan Stanley
Former Managing Director, Global Head of Datacenter Operations & Strategy,
Morgan Stanley
9:45
10 for 7 Sponsorship Showcase
From the moment an organisation makes the decision to green their data centre or migrate to the cloud they are faced with a dizzying array of available pathways to follow, options they may consider and products from which they might choose. The 10 for 7 showcase puts the decision in your hands by allowing each of our sponsors to present their products and services to our entire audience base for strictly seven minutes. No hard pitch or awkward excuses. Just seven minutes of sales so you have the best opportunity available to learn and connect with your vendor of choice. The 7-minute presentations can be viewed as commercials for our audience and are distributed throughout the two main conference days.
From the moment an organisation makes the decision to green their data centre or migrate to the cloud they are faced with a dizzying array of available pathways to follow, options they may consider and products from which they might choose. The 10 for 7 showcase puts the decision in your hands by allowing each of our sponsors to present their products and services to our entire audience base for strictly seven minutes. No hard pitch or awkward excuses. Just seven minutes of sales so you have the best opportunity available to learn and connect with your vendor of choice. The 7-minute presentations can be viewed as commercials for our audience and are distributed throughout the two main conference days.
Theme 1: Power and Cooling Infrastructure Efficiency
10:00
Verne Global Iceland Data Centre Case Study:
Renewable Energy – The Evolution of Energy Efficiency
Data Centres have an insatiable appetite for power and with volumes of data growing astronomically in our connected world, finding adequate sources of power is a monumental quest for the industry at large. The challenge is only heightened by Europe's regulatory demands for green power, not to mention costs on Europe's overwhelmed power grids.
Iceland offers an optimized combination of location, economics, and ecological consideration for large-scale data center implementations - 100% dual sourced green energy, year round free cooling, as well as protection against escalating worldwide power pricing.
Tate Cantrell, CTO of Verne Global, will talk about the practical experience of bringing this fundamentally new approach to the data centre market and how the Iceland location presents a compelling, cost efficient and flexible alternative to scale data centre needs. He will also explore how key learnings from Iceland today could set the stage to define the fundamentals of the data centre of the future.
Renewable Energy – The Evolution of Energy Efficiency
Data Centres have an insatiable appetite for power and with volumes of data growing astronomically in our connected world, finding adequate sources of power is a monumental quest for the industry at large. The challenge is only heightened by Europe's regulatory demands for green power, not to mention costs on Europe's overwhelmed power grids.
Iceland offers an optimized combination of location, economics, and ecological consideration for large-scale data center implementations - 100% dual sourced green energy, year round free cooling, as well as protection against escalating worldwide power pricing.
Tate Cantrell, CTO of Verne Global, will talk about the practical experience of bringing this fundamentally new approach to the data centre market and how the Iceland location presents a compelling, cost efficient and flexible alternative to scale data centre needs. He will also explore how key learnings from Iceland today could set the stage to define the fundamentals of the data centre of the future.
10:40
Refreshment Break and Exhibitor Meet and Greet
10:50
Establishing the greenest datacenter in the world
Built under the mountains near Stavanger, Norway, the Green Mountain Data Center is said to be the greenest data center in the world. The facility is powered by renewable energy and cooled with 8 degree Celsius water from the nearby fjord. Green Mountain CEO Knut Molaug will highlight this remarkable facility in this ultra green data center case study.
Preview amazing photos of this unique facility here.
Built under the mountains near Stavanger, Norway, the Green Mountain Data Center is said to be the greenest data center in the world. The facility is powered by renewable energy and cooled with 8 degree Celsius water from the nearby fjord. Green Mountain CEO Knut Molaug will highlight this remarkable facility in this ultra green data center case study.
Preview amazing photos of this unique facility here.
11:30
The Pursuit of an Ultra Low PUE in Context
This session will review what it means to be ‘green’ in data centre terms (including the three classic steps to sustainability). Data centre expert Dr. Ian Bitterlin will demonstrate that PUE is just one small part of the sustainability pie whilst a concentration on achieving a low PUE can actually decrease the overall sustainability of the data centre. Focus areas for this discussion will be the ICT load, the facility itself, the sourcing of renewable energy and, finally, recycling the hardware and facility.
This session will review what it means to be ‘green’ in data centre terms (including the three classic steps to sustainability). Data centre expert Dr. Ian Bitterlin will demonstrate that PUE is just one small part of the sustainability pie whilst a concentration on achieving a low PUE can actually decrease the overall sustainability of the data centre. Focus areas for this discussion will be the ICT load, the facility itself, the sourcing of renewable energy and, finally, recycling the hardware and facility.
12:15
Networking Luncheon
13:15
Benefits and Features of the Modular Data Center
What is the business value of using Modular Datacenters? Modular datacenters are flexibile, fully-Integrated, space and energy efficient. They also allow you to deploy datacenter capacity in a very limited time frame as opposed to traditional brick and mortar construction. Modular datacenters reflect a radically new approach and offer scalable OPEX, CAPEX and project simplification. Join us for this industry overview to understand through real customer stories how IBM, Thor Dataceter and Vimpelcom have been able to get instant and efficient datacenter capacity and maximize datacenter TCO.
What is the business value of using Modular Datacenters? Modular datacenters are flexibile, fully-Integrated, space and energy efficient. They also allow you to deploy datacenter capacity in a very limited time frame as opposed to traditional brick and mortar construction. Modular datacenters reflect a radically new approach and offer scalable OPEX, CAPEX and project simplification. Join us for this industry overview to understand through real customer stories how IBM, Thor Dataceter and Vimpelcom have been able to get instant and efficient datacenter capacity and maximize datacenter TCO.
Theme 2: Data Centre Design and Green IT Innovations
13:55
The Impact of Green IT on the Data Centre
This session will start off the Green IT Innovation stream by introducing many of the technologies implemented to lower your PUE and TCO. Michalis Grigoratos of HP will analyze several examples, demonstrating the role Green IT can play in helping you meet your efficiency goals.
This session will start off the Green IT Innovation stream by introducing many of the technologies implemented to lower your PUE and TCO. Michalis Grigoratos of HP will analyze several examples, demonstrating the role Green IT can play in helping you meet your efficiency goals.
14:35
Optimising Airflow Within The Data Centre
The presentation provides a short overview of the most recent Minkels white paper entitled ‘Rack airflow optimisation’. The white paper examines some of the basic principles of airflow within the data centre, where improvements can be easily achieved and what metrics we can use to measure these by.
The presentation provides a short overview of the most recent Minkels white paper entitled ‘Rack airflow optimisation’. The white paper examines some of the basic principles of airflow within the data centre, where improvements can be easily achieved and what metrics we can use to measure these by.
15:15
Afternoon Break
15:30
How Green is your Storage Infrastructure
An overview of Solid State, Spin Down Technology, De Dup/Compression and Small Form Factor drives will be covered. This session will give an in depth look into which storage technologies are currently being integrated into Enterprise Storage Systems today. This presentation analyzes technologies, benefits, price and performance. The session will provide a comprehensive overview of the green storage landscape. It then goes on to describe where these technologies fit into typical Enterprise Storage architectures today, with descriptions of specific use cases. Finally the presentation speculates briefly on what the future will bring.
An overview of Solid State, Spin Down Technology, De Dup/Compression and Small Form Factor drives will be covered. This session will give an in depth look into which storage technologies are currently being integrated into Enterprise Storage Systems today. This presentation analyzes technologies, benefits, price and performance. The session will provide a comprehensive overview of the green storage landscape. It then goes on to describe where these technologies fit into typical Enterprise Storage architectures today, with descriptions of specific use cases. Finally the presentation speculates briefly on what the future will bring.
16:10
10 For 7 Sponsorship Showcase
16:20
Closing Keynote:
Fujitsu London North Case Study
Take a look at London’s first Tier III facility within this case study presentation of Fujitsu’s London North data centre. Within this session, Steve Weiner will discuss several key factors in the development and design of the project including:
An overview of Fujitsu’s DC efforts in the UK, Ireland and abroad.
The tactical and strategic approach towards efficiency
Case study discussion of the London North facility including the achievement of Tier III Certification
Fujitsu London North Case Study
Take a look at London’s first Tier III facility within this case study presentation of Fujitsu’s London North data centre. Within this session, Steve Weiner will discuss several key factors in the development and design of the project including:
17:00
Sessions Conclude and Evening Networking Reception
Day Three - General Sessions – 20 September 2012
Day Three Themes Include:Theme 3: Management and Operational Strategies
8:30
Registration, Continental Breakfast, Coffee & Tea
Theme 3: Management and Operational Strategies
9:00
How to mitigate lost capacity and engineering risks in a data center utilising a predictive methodology
Based on an upcoming white paper, this presentation sets out a predictive methodology that when deployed, can help ensure that the white space is effectively managed from a capacity, electrical & mechanical risk mitigation, hardware delivery and energy efficiency perspective, from design stage, through to full deployment and beyond. It describes the use of the Virtual Facility, predictive analysis concepts and tools in data centre operation and design.
Based on an upcoming white paper, this presentation sets out a predictive methodology that when deployed, can help ensure that the white space is effectively managed from a capacity, electrical & mechanical risk mitigation, hardware delivery and energy efficiency perspective, from design stage, through to full deployment and beyond. It describes the use of the Virtual Facility, predictive analysis concepts and tools in data centre operation and design.
9:55
10 for 7 Sponsorship Showcase
10:10
DCIM: Driving Costs out of the Datacentre
Today's datacenter underpins and enables business and its importance cannot be underestimated. However, managing the spiralling cost of the datacenter has become a real issue for today's CIO. CIOs are increasingly challenged to maintain or increase availability, utilisation and efficiency in the face of rising costs and demands. In spite of large investments in modern datacenters, significant inefficiencies still exist. Effective datacenter management strategies can improve efficiency, utilisation, and availability of the datacenter. In this session we discuss the problems and challenges of today's datacenter and provide guidance on effective datacenter management policies and strategies.
Today's datacenter underpins and enables business and its importance cannot be underestimated. However, managing the spiralling cost of the datacenter has become a real issue for today's CIO. CIOs are increasingly challenged to maintain or increase availability, utilisation and efficiency in the face of rising costs and demands. In spite of large investments in modern datacenters, significant inefficiencies still exist. Effective datacenter management strategies can improve efficiency, utilisation, and availability of the datacenter. In this session we discuss the problems and challenges of today's datacenter and provide guidance on effective datacenter management policies and strategies.
11:00
Refreshment Break and Exhibitor Meet and Greet
11:15
Benchmarking the Efficiency Effort: Where Do You Stand on the Green Scale and Where Can You Improve?
With IT equipment accounting for 2% of the worlds carbon emissions, common metrics and measurements need to be defined in order to establish an industry efficiency standard. This presentation will look at all aspects of data centre efficiency including power, cooling, network and storage. The session will set standards for the efficiency discussion and will outline the common designations needed for data centre benchmarks.
With IT equipment accounting for 2% of the worlds carbon emissions, common metrics and measurements need to be defined in order to establish an industry efficiency standard. This presentation will look at all aspects of data centre efficiency including power, cooling, network and storage. The session will set standards for the efficiency discussion and will outline the common designations needed for data centre benchmarks.
12:05
Data Center and Cloud Services – measuring the carbon footprint: International Standards and Guidance.
Many claims are made as to how green Cloud Computing is, and concerns are expressed about “dirty” data centers. This presentation will give an overview of current emerging international standards for measuring the carbon footprint of data center and cloud services. In particular, the presentation will focus on the ICT Sector Guidance that has been developed through collaboration of ICT companies, NGOs, academia and advocacy groups. It is published as a supplement to the Greenhouse Gas Protocol Product Standard and provides specific guidance related to data centers and cloud computing.
The presentation will provide the context to the ICT Sector Guidance, and look forward as to how standards are likely to develop in the near future, and what related regulatory measures may be introduced.
Many claims are made as to how green Cloud Computing is, and concerns are expressed about “dirty” data centers. This presentation will give an overview of current emerging international standards for measuring the carbon footprint of data center and cloud services. In particular, the presentation will focus on the ICT Sector Guidance that has been developed through collaboration of ICT companies, NGOs, academia and advocacy groups. It is published as a supplement to the Greenhouse Gas Protocol Product Standard and provides specific guidance related to data centers and cloud computing.
The presentation will provide the context to the ICT Sector Guidance, and look forward as to how standards are likely to develop in the near future, and what related regulatory measures may be introduced.
13:00
Conference Concludes
.jpg)
.png)
