Day One – October 9th, 2012

Morning Workshops:
9:00-12:00

9:00am
Workshop A: Green Data Center Infrastructure Optimization: A look at Data Centre Power and Cooling Techniques and Technologies
When considering cooling systems the decision factors become overwhelming. The direct relationship between your cooling system and cost savings are overwhelming, and data center builders and managers must make the right cooling choice. This session looks at multiple use case examples, analyzing which methods are most efficient in each scenario. Among topics addressed in this interactive workshop, an emphasis will be given too the following topics:

  • Optimizing raised floor design
  • A look at evaporative cooling options
  • Free cooling and environmental factors
  • Retrofitting legacy facilities for peak performance
  • Measuring the cost saving and environmental impact
  • Cost analysis of cooling system designs
  • Tim Chadwick
    President
    ALFATECH

    Afternoon Workshops:
    1:00-4:00

    1:00pm
    Workshop C: The Green Data Center and ROI
    When discussing “Greening” a data center many executives simply see the project as extra money spent and don’t see the economic advantages energy efficiency can offer. This interactive workshop presentation will walk you through the many trends and innovations in data center design, equipment and site selection that that will save you money in the long run and prove measureable ROI. Questions answered will include:

  • What are the financial benefits of greening the data center?
  • Do companies have the time & resources necessary to promote a green agenda?
  • What economic forces drive the green decision?
  • What are the industry standards for green data centers?
  • Where have we seen the most progress?
  • Mike Bailey
    Director
    Ecova


    Day Two – October 10th, 2012

    8:00
    Registration, Continental Breakfast, Coffee & Tea
    8:45
    Summit Welcome and Chair Address
    Bruce Myatt
    Founder
    Silicon Valley’s Critical Facilities Round Table
    9:00
    Case Study Presentation: FedEx New Enterprise Data Center
    Managing long term data center decisions in an ever-changing economy can be challenging. Long development durations can cause data center projects to meet economic headwinds even after project approval.

    Brad Hilliard, Director of Data Center Development at FedEx Corporation, will provide a case study summary of FedEx’s journey to build the Enterprise Data Center – West in Colorado Springs, Colorado, the company’s first LEED Gold certified data center. He will provide insight regarding significant drivers which caused the company to change direction in the midst of project development and how this pivot drove improvements across the IT organization, far beyond the scope of the data center.

    Brad will also discuss how FedEx’s commitment to sustainability extends to data center development and operations by highlighting key design decisions that contributed to the data centers’ LEED Gold certification.
    Brad Hilliard
    Director Data Center Development
    FedEx Services
    9:45
    10 for 7 Sponsorship Showcase
    10:00
    Data Center Pulse Executive Panel: The End of the Data Centers as You Know It
    Richard Donaldson
    Vice President
    Data Center Pulse
    Founder 6connect
    Mark Thiele
    President and Founder
    Data Center Pulse
    EVP Data Center Tech Switch
    Tim Crawford

    Data Center Pulse
    10:45
    10 for 7 Sponsorship Showcase
    10:55
    Break and Refreshment
    Track A:
    Power and Cooling Optimization
    Track B:
    Green Design Innovation
    11:15
    Building From the Ground up: Internap’s Green Globes and LEED Certified Santa Clara Data Center
    To achieve 'green' results that make a long-term impact, a data center needs to be viewed holistically - from its design, electrical and mechanical systems and the materials used to the selection, utilization and maintenance of equipment.

    Randy Ortiz Director of Data Center Design for Internap, will provide an in-depth view into the design and construction of Internap’s Green Globes and LEED certified Silicon Valley data center. He will walk attendees through the process of making the facility as energy efficient as possible, and will discuss topics ranging from site selection, development and design, and ongoing maintenance.

    Built with scalability in mind, Internap’s advanced data center facilities offer a superior modular design allowing for enhanced flexibility and increased reliability. State-of-the-art technology provides for high density power and high efficiency cooling options, while advanced security and protection features ensure that customer data is 100 percent secure.

    Randy Ortiz
    Vice President of Data Center Design and Engineering
    Internap
    11:15
    Efficiency Impact of Cloud & Virtualization
    Will outsourcing services and applications to 3rd party providers, and virtualizing office machines on your legacy system actually save time and money? This session will analyze the ROI of cloud computing and virtualization from a data center cost and efficiency perspective and will look at what can and should be outsourced to a vendor. Topics addresses will include:
  • Where money can be saved with cloud computing.
  • Will cloud cut down on energy costs?
  • Management shifts and savings
  • Choosing the right vendor for your needs
  • Hybrid vs public cloud models
  • Mike Bailey
    Director
    Ecova
    12:00
    “You want to run water in a data center to cool the servers, 12:00 are you #$%$#%$ kidding me?”
    Bonnie Blake-Drucker
    Principle, FAIA, LEED-AP
    BlakeDrucker Architects
    12:00
    New Frontiers in Liquid Cooling- Green Revolution Cooling
    Liquid cooling for computer servers has historically required costly and/or complicated infrastructure in exchange for significantly lower electricity usage and higher power performance. GRC’s CarnotJet system offers the benefits of traditional liquid cooling with lower upfront costs. GRC will discuss three case studies from Texas companies that have rolled out the CarnotJet system. Case Studies Analyzed:
  • CGG Veritas, a publicly-traded oil and gas services company, Houston,TX
  • Midas Networks, Austin,TX
  • Texas Advanced Computing Center, Austin Tx
  • David Banys
    Director of Marketing
    Green Revolution Cooling
    12:40
    Break for Networking Lunch
    12:40
    Break for Networking Lunch
    1:40
    Bloom Energy Servers: Clean, Quiet, Always-On Power for Data Centers
    This session will take an in depth look at the cutting edge new Bloom Energy solution being rolled out at some of the most innovative data center builds worldwide. Peter Light of Bloom Energy will provide an overview of the new technology, exploring how the Bloom Box can be the perfect solution for datacenter owners and operators looking for a new, clean and reliable power source. Mr. Light will highlight many of the success stories and case studies from some of the largest companies in the world.
    Peter Light
    Senior Product Manager
    Bloom Energy
    1:40
    The Modular Data Center: A New Path to Efficiency
    In the data center industry there are multiple versions of modular facilities as well as many customers having their sites custom built for them. These are highly inefficient modes of construction from the standpoint of cost, delivery and waste. In this presentation Brent Behrman of Compass Datacenters will present why a non-variable, standards-based design is the most efficient mode of data center development. His examination will include identifying the four main attributes of modular data centers, the effectiveness of matching capacity to demand, the value of repeatable operations and their impact on the industrial learning curve. The presentation will conclude with a discussion as to why changes to standard designs are inefficient and wasteful.
    Brent Behrman
    Senior Vice President, Compass Datacenters
    Compass Data Centers
    2:20
    The New “Green” in Data Center Technology
    Data traffic multiplying daily is requiring more from data centers and consequently more from the power grid; the industry is challenged to produce even more power, in an energy-efficient manner. Jack McCall, Managing Director of Superconducting Cables at AMSC, and green collocation model industry expert, Peter Feldman, will discuss technology innovations including advancements in cogeneration and new low voltage direct current (LVDC) superconducting power cables that are setting apart the newest generation of data centers. Examples such as the first planned application of LVDC cables in a data center, engineering and installing a CCHP plant in an urban environment, and using virtualization to determine and test a facility’s energy efficiency in its initial development phase will drive the discussion.
    Jack McCall
    Managing Director, Superconductor Power Systems
    AMSC
    Peter Feldman
    CEO
    DataGryd
    2:20
    Using SNIA Emerald published Results for Energy Planning
    The SNIA Emerald(tm) Program is an industry repository available to the industry-at-large of test data reports specific to storage system energy efficiency metrics. The session will guide administrators of storage systems on how to utilize energy and configuration data in the reports to effectively manage energy as part of daily operations. Additionally, procurers and recommenders of storage systems will further understand how to use measured data and configuration information contained in the report to plan future storage solution selections with the focus on energy.
    Leah Schoeb

    SNIA
    Senior Partner
    Evaluator Group
    3:00
    Terremark CASE STUDY: Explore the Future of Data Center Efficiency and Innovation
    Data centers consume a great deal of energy. The utility bill for our Miami collocation facility exceeds $1 million per month. Reducing data center energy consumption is good for the ecology and is economically wise as the return on energy reduction investments is often measured in months.

    Through real world case studies, we will examine data center energy requirements, methods to reduce consumption, and means to measure the improvement facilitating cost/benefit justification

    Ben Stewart
    Senior Vice President, Facility Engineering
    Terremark, a Verizon Company
    3:45
    10 for 7 Sponsorship Showcase
    4:00
    Changing Trends in The Data Center World
    KC Mares
    President
    MegaWatt Consulting Inc.
    5:00
    Day One Concludes and Evening Networking Reception


    Day Three – October 11th, 2012

    8:30
    Registration, Continental Breakfast, Coffee & Tea
    9:00
    Opening Keynote: Wells Fargo Case Study
    From Integration to Efficiency: Accelerating Green IT
    When Wells Fargo and Wachovia came together in 2008, each organization had data centers consuming a significant amount of power. To create a more sustainable operating model during the industry’s largest ever integration between two financial titans, Wells Fargo maximized efficiencies from its data centers —including virtualization, network bandwidth, storage density and more— to reduce the company’s carbon footprint. With the integration now complete, the company integrated environmental responsibility and thoughtfulness into business practices, operations and culture. In this presentation, learn more about how Wells Fargo accelerated efficiency initiates within its IT infrastructures.
    Jim Borendame
    Executive Vice President, Compute Platform Services
    Wells Fargo Bank
    9:45
    10 for 7 Sponsorship Showcase
    10:00
    DCIM: Defining the Future of Modular
    The datacenter industry is entering a period of fundamental change. No longer are the days where facilities and IT can operate in two separate worlds. Today, enterprises are grappling with how to control overconsumption of energy - which is about 70 percent of overall data center operating expenses and the strategic alignment of IT operations to support the needs of the organization. There is a better, smarter way to manage the data center through standards-based technology – Data Center 2.0.

    In order to decrease data center inefficiencies, attend this session where you will learn how CIOs and data center managers have the ability to identify, locate, monitor, control and manage all physical data center and IT assets to better control energy costs and increase operational efficiency.
    Patrick Flynn
    Lead Sustainability Strategist
    IO
    10:45
    10 for 7 Sponsorship Showcase
    11:00
    Break and Refreshments
    11:15
    Site Selection Considerations for EDCs, IDCs and Third Party Operators
    This session will analyze site selection options that can boost efficiency for your data center project. Jason Shepard of CBRE will offer case studies from across the data center industry analyzing considerations for Enterprise, Internet and third party data center projects. Topics discussed will include:
  • Total cost of ownership
  • Site selection driving your green agenda
  • Case studies from CBRE projects
  • Jason Shepard
    Principal
    Cresa
    12:00
    10 for 7 Sponsorship Showcase
    12:15
    The IT Capacity Planning Dilemma
    IT capacity planning has long been the “Gordian Knot” for data center professionals. Trying to account for a business’ hardware and software needs, coupled with the vagaries of short and long term corporate strategies make projecting an organization’s capacity requirements virtually impossible. In this presentation, Chris Crosby, CEO of Compass Datacenters will examine the considerations surrounding the capacity planning process and the how to address them to simplify the planning for data center expansion and ensure that the new facility is not out of capacity as soon as it is built. Attendees will learn about:
  • The six capacity planning issues
  • How they interact with each other
  • What can be controlled (and what can’t)
  • Planning issues within contemporary data centers
  • How data centers actually grow
  • Brent Behrman
    Senior Vice President, Compass Datacenters
    Compass Data Centers
    1:00
    Conference Concludes
    © The Green Data Center Conference & Exhibition
    }