How Marketing and IT Can Work Together to Create and Execute Digital Strategy

9:00am


Session Presented By:


In this interactive session, we will develop a marketing capability map to align marketing and IT strategy. The capability map is like the Rosetta Stone, creating a shared language grounded in business outcomes. With a shared map, marketing and IT can maneuver the digital landscape together with precision and agility.

This session will review:

  • The what and why of the marketing capability framework
  • How to develop a capability map for your organization
  • How to heat map to drive prioritization and agility
  • How to architect a highly scalable and flexible marketing platform
  • In this interactive session, we will develop a marketing capability map to align marketing and IT strategy. The capability map is like the Rosetta Stone, creating a shared language grounded in business outcomes. With a shared map, marketing and IT can maneuver the digital landscape together with precision and agility.

    This session will review:

  • The what and why of the marketing capability framework
  • How to develop a capability map for your organization
  • How to heat map to drive prioritization and agility
  • How to architect a highly scalable and flexible marketing platform