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The Green Data Center Conference examines the ROI of enhanced data center efficiency. This landmark event in southern California will bring together data center owners and operators for a series of interactive workshop sessions and case study presentations from some of the most innovative facilities in the world. This year’s installment will focus on innovations in “green” power and cooling. It will also highlight some pressing building and development issues to consider when commissioning a new facility. In addition, two interactive tours have been incorporated throughout the program to give you real life examples and best practices that your organization can immediately institute.

  • Profiles in Power & Cooling: Efficiency Explore
  • Comprehensive DCIM for Clear Visibility of all Data Center Assets
  • Pick a Size, Pick a Design & Add the Extras: The Modular Data Center – A Substantial Cost Saver

Conference Themes and Features:

  • Exploring Green Data Center Case Studies
  • Infrastructure Optimization
  • Live Data Center Tours

Who should attend:

  • Chief Information and Technology Officers
  • Chief Information Security Officers
  • VP of Technology
  • IT Director and Manager
  • Infrastructure Manager
  • Network and Communication Engineers
  • Data Center/ Facilities Manager
  • Architects and Building Manager
  • Risk Management Executives
  • Business Development
  • Financial Planners/ Executives
  • Product and Purchasing Managers
  • Strategy Directors
  • Designers and Developers
  • Facilities Engineers
  • Application Engineers
  • Server Consolidation
  • Disaster Recovery
  • Hardware Migration Experts
  • Strategy Executives

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Meet the Speakers

Learn and Engage with leaders in efficiency:
President
Alfatech
Data Center Pulse
JE Dunn Construction
DLB Associates
National Renewable Energy Laboratory
Syska Hennessy Group
Purafil
Goldman Sachs
Director of Cloud Services
Agile Defense
Facility Engineering
Terremark Worldwide, Inc
Senior Associate Scientist
National Snow and Ice Data Center
National Power Corp
Green House Data
Digital Realty Trust
General Electric

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Day 1 Agenda

Tuesday, February 24, 2015 - Pre-Summit Workshops
8:30am

Workshop Registration and Continental Breakfast for Workshop Attendees

9:00am - Workshop A

When discussing “Greening” a data center many executives simply see the project as extra money spent and don’t see the economic advantages energy efficiency can offer. This interactive workshop presentation will walk you through the many trends and innovations in data center design, equipment and site selection that that will save you money in the long run and prove measureable ROI.

Questions answered will include:

  • What are the financial benefits of greening the data center?
  • Do companies have the time & resources necessary to promote a green agenda?
  • What economic forces drive the green decision?
  • What are the industry standards for green data centers?
  • Where have we seen the most progress?
  • 9:00am - Workshop B ( Full Day )

    Energy efficiency has now become a major business concern with ensuring that regulatory compliance and carbon emission targets are met whilst ensuring that the data center continues to meet the needs of the business. This has led to the data center community driving to become more energy efficient whilst establishing the effectiveness of the data center environment. With this said, the aim of the presentation is to breakdown the potential areas of energy inefficiency and understanding what data centers are capable of undertaking to improve the efficient use of energy, from both a business and a technical approach.

    12:00pm

    Lunch

    1:00pm - Workshop C

    When considering power and cooling system design the decision factors can be overwhelming, especially because of the direct relationship between your cooling, power and operational costs. Data center engineers and managers must make strategic design decisions in order to drive down operating costs and strive to achieve peak performance. This session looks at multiple-use case examples and analyzes which methods are most efficient.

    Amongtopics addressed in this interactive workshop, an emphasis will be given on the following:

  • A look at evaporative cooling options
  • Free cooling and environmental factors
  • HVAC design considerations/layouts
  • Retrofitting legacy facilities
  • Electrical Considerations
  • Case Study: Evaporative Cooling and Airside Economization
  • President
    Alfatech
    5:00pm

    Pre-Conference Networking Reception

    * This is our preliminary agenda and may be subject to change.






    Day 2 Agenda

    Wednesday, February 25, 2015 - General Summit
    8:00am

    Registration for General Summit Attendees and Continental Breakfast

    8:50am

    Summit Welcome and Chair Address

    DLB Associates
    9:00am

    Opening Keynote: Case Study Presentation

    9:45am

    The U.S. Green Building Council (USGBC) created the Leadership in Energy & Environmental Design (LEED) certification program to encourage planet-friendly choices in the design, construction, operation and maintenance of buildings. The program provides guidelines for green building projects of various types and offers certification at four levels: Certified, Silver, Gold and Platinum. Cisco’s Gold LEED data center combines the best in environment-friendly facility design, green approaches to power and cooling, and an architectural approach optimized for virtualization and cloud computing, with the aim of delivering “everything as a service.”

    10:30am

    10 for 7 Sponsorship Showcase (2)

    10:45am

    Networking Break and Refreshments

    Track 1: Exploring Green Data Center Case Studies
    11:00am
    Green House Data’s second Cheyenne facility is a purpose-built data center designed to be both high performance and highly efficient. Some of the unique things about our facility are:
  • No raised floor
  • Required hot aisle containment
  • Custom high-efficiency air handlers
  • Powered by renewable energy (wind)
  • Green House Data
    Track 2: Infrastructure Optimization
    11:00am
    Today it is critically important to properly manage cooling and power to gain maximum efficiency and cost savings for today’s advanced data centers. Monitoring of power loads, growth trends and futures needs requirements are essential to properly plan for data center growth. As electrical loads shift throughout the data center, changes airflow must follow. Environmental monitoring and data center airflow modeling are key to utilizing cooling effectively.
    National Renewable Energy Laboratory
    Track 1: Exploring Green Data Center Case Studies
    11:45am
    Digital Realty Trust is one of the world’s largest data center developers and operators with 134 properties and 24M ft2 of data center facility distributed across the globe. Learn about what is new with Digital Realty Trust’s green initiatives; how they achieved a 1.15 PUE at their new Ireland facility, some options for eco-friendly designs and a bit about why building and operating your own data center may not be the best use of the capital or labor resources.
    Digital Realty Trust
    Track 2: Infrastructure Optimization
    11:45am
    The use of outdoor air for free cooling as a way to reduce energy costs has reached the mainstream of data center design and for many companies it is now the standard design approach for all new facilities. This coupled with an increase in the maximum allowable temperature ranges for IT / datacom equipment means free cooling can and is being used in more locations than ever before. While this has led to dramatic energy savings and overall lower operational costs, in growing numbers of applications, it has come at the cost of equipment reliability. Although climatic conditions may allow for the use fee cooling, other factors now have to be considered. Primary among these is local and regional air quality.
    The presentation will provide:
  • An overview of free cooling with respect to issues affecting electronic equipment reliability
  • Updates on ongoing environmental concerns
  • Air quality standards
  • Free cooling case studies with and without application of contamination assessment, control, and monitoring programs
  • Purafil
    12:30pm

    Lunch

    Track 1: Exploring Green Data Center Case Studies
    1:30pm
    Data centers consume a great deal of energy. The utility bill for Terremark’s Miami collocation facility exceeds $1 million per month. Reducing data center energy consumption is good for the ecology and is economically wise as the return on energy reduction investments is often measured in months. Through real world case studies, this session will examine data center energy requirements, methods to reduce consumption, and means to measure the improvement facilitating cost/benefit justification.
    Facility Engineering
    Terremark Worldwide, Inc
    Track 2: Infrastructure Optimization
    1:30pm

    Critical Design Decisions and the Effects on PUE

    President
    Alfatech
    Track 1: Exploring Green Data Center Case Studies
    2:15pm
    The data center industry has come to expect that in order to achieve a highly efficient and sustainable design, total cost of ownership (TCO) must be sacrificed. Although that can be a true statement, it need not always be so. There are measures that can be taken to help reduce the TCO for data centers. This presentation will look at some alternate methods of looking at TCO, including consideration for phased deployment, addition of carbon credits, and incentives by government and/or public utilities.
    Syska Hennessy Group
    Track 2: Infrastructure Optimization
    2:15pm
    The National Snow and Ice Data Center (NSIDC) project uses cooling system was built to replace the existing direct expansion (DX) computer room air conditioning (CRAC) units that use a combination of airside economization and indirect evaporative cooling. The datacenter power utilization was cut 70%, the cooling energy was reduced more than 91% and maintenance costs were reduced 90%. NSIDC is now testing an advanced cooling system with a PUE of 1.001! This talk will provide an overview of NASA climate research, lessons learned and information on what worked, why and future plans.
    Senior Associate Scientist
    National Snow and Ice Data Center
    3:00pm

    Afternoon Networking Break

    3:15pm

    10 for 7 sponsorship showcase (2)

    3:30pm
    Dr. Oergel will speak about the current and future educational trends for data center career professionals, and the matriculation of Green and Sustainability Initiatives into higher education curriculum.
  • PART 1 - Understanding the Consortium of Existing Industry Association & OEM Provided Training. We will discuss answers to the following questions: Who has What? Where is DC credentialing now and where can I get it? When can I get a degree plan, or CEU credits? How is the cost/benefit?
  • PART 2 - Equipping Data Center Professionals with Curriculum that is Designed for Career Enhancement and Facilitated through the College & University platform. Keeping up with technology platform changes, curriculum accreditation, industry acceptance & deployment.
  • National Power Corp
    4:15pm

    Elevating Data Center & Mission Critical Energy Efficiency

    Goldman Sachs
    5:00pm - Evening Networking Reception

    Mix and mingle with your peers over light appetizers and complimentary cocktails. The evening networking reception will include live music, and will give attendees, speakers and sponsors an opportunity to talk shop in a casual environment.

    * This is our preliminary agenda and may be subject to change.






    Day 3 Agenda

    Thursday, February 26, 2015 - General Summit
    8:30am

    Registration and Continental Breakfast

    9:30am

    10 For 7 Sponsorship Showcase (2)

    8:45am
    Total cost of ownership (TCO) is a critical and well understood metric when developing new data centers, yet often the TCO criteria used during the design phase aren’t used during equipment procurement or equipment upgrades. Abandoning TCO metrics at this phase can cost companies millions of dollars every year. From a data analysis of a 10 megawatt data center, this session will present the metrics for why all stakeholders involved in data center projects should deploy a TCO model throughout the process, and ways for bringing together the seemingly divergent goals of purchasing and operational teams.
    General Electric
    9:45am
  • Hurricane Sandy and the impact on Northeast Data Centers (power outages, downtime, lost data)
  • The inherent concerns about relying on a single data center to house and deliver mission-critical applications and data
  • Cloud Service capabilities to be used as a backup/DR option for in-house data centers
  • How cloud services has been able to help reduce the number of data centers and what is on the horizon for data centers
  • Director of Cloud Services
    Agile Defense
    10:30am

    Networking Break

    10:45am

    10 for 7 Sponsorship Showcase (2)

    11:00am

    Breaking Down Communication Barriers Within your Organization to Improve Efficiency

    11:45am - Panel
    Where are we in the push towards sustainable facilities, and where will we be in ten years? This interactive presentation will discuss the following hot button issues pertaining to the future of the fully efficient green data center:
  • Technical innovations and adaptations: A look back on the last ten years of green equipment and building techniques
  • Are cloud and virtualization really driving efficiency?
  • Projections for the future and a look at the next generation data center
  • Moderator:
    DLB Associates
    Panelists:
    JE Dunn Construction
    Data Center Pulse
    12:30pm

    Lunch

    1:30-4:30pm
    Join us for a tour of Scale Matrix’s Green Giant collocation and cloud data center. The ScaleMatrix “Green Giant” Cloud and Colocation Center is the most technologically advanced, highest density Data Center in the region. As the only new construction multi-tenant Data Center built in the region within the last decade, the facility boasts ultra-efficient technical innovations, multi-layered security, extreme density capabilities, and client support services which are simply unavailable elsewhere. After the conclusion of the conference we will be providing transportation for all those interested in taking a walking tour of the facility, and learning more about the green initiatives implemented. The tour is optional but all are welcome to join.
    5:00pm

    Buses Drop off Attendees and Conference Adjourn

    * This is our preliminary agenda and may be subject to change.

    Live Data Center Tours

    1:30-4:30pm


    Scale Matrix

    Take a tour of the Greenest facility in Southern California

    Join us for a tour of Scale Matrix’s Green Giant collocation and cloud data center. The ScaleMatrix “Green Giant” Cloud and Colocation Center is the most technologically advanced, highest density Data Center in the region. As the only new construction multi-tenant Data Center built in the region within the last decade, the facility boasts ultra-efficient technical innovations, multi-layered security, extreme density capabilities, and client support services which are simply unavailable elsewhere. After the conclusion of the conference we will be providing transportation for all those interested in taking a walking tour of the facility, and learning more about the green initiatives implemented. The tour is optional but all are welcome to join.

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    Tuition

    Commercial Pricing.

    Summit Only

    $ 895

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    • Continental breakfasts
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    • Networking Reception
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    Silver Package

    $ 1,190

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    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
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    • Lunches
    • Networking Reception
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    Gold PackageBEST VALUE

    $ 1,390

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    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
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    2 Workshops

    $ 495


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    Non-Profit Pricing.

    Summit Only

    $ 695

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    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
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    Silver Package

    $ 990

    Register before Nov 22nd
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    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
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    Gold PackageBEST VALUE

    $ 1,190

    Register before Nov 22nd
    ( Save $400 )
    • 2 Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    2 Workshops

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    • 2 Workshops
    • No Summit Access
    • Continental breakfasts
    • Lunch
    Register

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    Summit Registration Includes:
    • Event admission • Breakfast, lunch, and snacks and beverages during breaks • Cocktail reception • All session materials (videos, presentation downloads, handouts)


    Cancellation and Quality Assurance: The Global Strategic Management Institute strives to provide you with the most productive and effective educational experience possible.If after completing the course you feel there is some way we can improve, please provide us in writing with your comments on the evaluation for provided up on arrival. Should you feel dissatisfied with your learning experience and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of the training to: VP of Educational Services, 1501 India St. Suite 103-60, San Diego , CA 92101 . We will evaluate individual complaints in a context of collective comments from the event. As speakers are confirmed months before the event, some speaker changes or topic changes may occur in the program. Global Strategic Management Institute is not responsible for speaker changes, but will work to ensure a comparable speaker is located to participate in the program.
    Cancellations received up to 4 weeks (28 days) before the conference are refundable in full. After that, cancellations are subject to the entire conference fee, minus a $300 service fee. The remainder of your credit may apply toward a future conference. Please note that if you do not cancel and do not attend, you are still responsible for payment. Substitutions may be made at any time.

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    Venue

    Marriott San Diego La Jolla

    San Diego Marriott La Jolla is ideally located in San Diego's Golden Triangle. The hotel offers convenient access to the University of California at San Diego, Scripps Research Institute and La Jolla Shores with its boutique shopping, art galleries and restaurants; all overlooking the La Jolla Cove. Our San Diego La Jolla hotel charms guests with a warm Southern California atmosphere. Relax in the comfort of our hotel’s 372 guestrooms, featuring Marriott's luxurious Revive bedding. As one of the top hotels in La Jolla, San Diego, you’ll experience a cool, comfortable place to relax, socialize or conduct business. Just a short distance away, guests can use the skywalk to reach neighboring University Towne Centre, which features shopping, dining and even an ice rink. Guests also have several on-site eateries to choose from during their stay – our new indoor / outdoor bar and lounge Amuse featuring local fare; casual breakfast dining at our new restaurant Fresh with grab and go offerings.

    Discount Room Rates:

    A block of rooms have been reserved a discount $205. Reserve your room before 2/3/15 to obtain the discounted rate. Be sure to refer Global Strategic Management Institute to guarantee the discounted rate.

    To make your reservation, call: 1-858-587-1414

    Venue Photos:

    Venue Details:

    Marriott San Diego La Jolla
    4240 La Jolla Village Blvd La Jolla, CA 92037
    1-858-587-1414

    How to Get to the Venue:

    Driving Directions:
    North on I-5. Exit La Jolla Village Drive turns right toward East. Turn left on Regents Road and immediately turns right to Regent Park Row. Hotel driveway is on the right hand side.

    If you need further assistance with the directions to the facility, please call 1-858-587-1414.

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